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Brand protection is vital – no matter what industry your business is in. As a way of preventing brand infringement and counterfeiting, it’s now more crucial than ever to protect your services and products from potential thieves.    Brand protection seeks primarily to ensure that patents, trademarks, and copyrights are respected, though other intellectual property rights such as industrial design rights or trade dress can be involved. A more conventional definition of brand protection that focuses on trademark infringement is sometimes used. To help with the process, there are many resources that you can use to learn about to protect your brand. And while these are invaluable in the long term, it’s essential that you first understand why brand protection is vital for businesses. In this guide, you’ll find the various reasons to help kickstart the process:   1. Your Reputation will be Safe Without brand protection, you’ll find that your reputation becomes destroyed. As mor...